![]() address that SHIELDS again began to import a bicycles. West in Toronto and started to trade under the name SHIELDS. ![]() A few years later Lorne moved the company to 401 Richmond St. The main competitor at the time was CCM (Canada Cycle & Motor). In about 1966 Lorne was managing the company as his father became involved in another family company, Score Sporting Goods which became SHIELDS SPORTSWEAR. Location at the time was a 2nd floor walk up with a pulley system elevator at 56 Jarvis St. In 1963 Lorne went to work for his dad full time. His dad, Harry Shields, started to import & distribute some bicycle parts and accessories from England and Germany. Lorne Shields ( was first introduced into the wholesale bicycle business at age 11 in 1954. As a point of interest, I found this article about Shields on the internet.
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